Jupiter Farm Nursery & Garden

In Person Marketing

  • Signage to Describe Areas of the Garden

  • Signage to Describe Buildings

  • Signage for Individual Plants or Plant Groups

    • Name

    • Price

    • 2-3 Fast Facts

    • Price for Delivery & Installation

  • Signage for Specialty Plants around the pond

    • (what are guests looking at)

  • Signage for Animals

    • (what are guests looking at)

    • Care sheet for clients after purchasing a plant

      $TBD

Organic Marketing (Social Media)

(Instagram, Tik Tok, Youtube)

Share short form UGC content to connect with potential customers.

  • 10-14 Posts a Week

  • This will start off with 3 - 30 day content sprints where we plan a content strategy and then after 30 days - review, and make adjustments based on success of different content types.

Create 3 Content Series Types [Educational, Visual, Everyday Tasks]

Examples :

  1. Show a normal task being accomplished, and then have a voice over talking about it [EXAMPLE]

  2. Show off the specialty plants [EXAMPLE] [EXAMPLE 2]

  3. Tips & Tricks [EXAMPLE]

  4. Visual Scenery [EXAMPLE] [EXAMPLE 2] [EXAMPLE 3]

  5. Tips for Basic Plant Owners [EXAMPLE] [EXAMPLE 2]

  6. Educational Lists [EXAMPLE] [EXAMPLE 2]

  7. New Plant Arrivals [EXAMPLE] [EXAMPLE 2]

  8. Show a unique plants and talk about it [EXAMPLE]

  9. Interview staff [favorite plants, favorite flowers, etc]

Upon beginning, the 3rd Week is when posts will begin being made

4 Content Days a Month

-

After 90 Days we will stick to a plan where 80% of the content we post is our standard form then 20% we continue to experiment and grow.

$3000/mo

Paid Marketing (Online Ads)

Google $2,000/mo + $600-800 min ad spend

  • Youtube Ads + $500/mo

  • If sales is what they need it’s going to be the Google channel. That’s predominantly where consumers search up that unique product or service that business is offering. It’s going to be the best bang for their buck while optimizing for conversions (aka sales).

Meta [IG & Facebook] - $2000/mo + $600-800 min ad spend

  • Meta is going to be a slow burn. It’s a more targeted approach towards the individual consumers (basically building brand awareness). We’d optimize for impressions so once we build enough data we can scale by setting up retargeting campaigns and AI campaigns to reach a similar broader audience for cheaper the cost.

Email Campaign