NOT UR CHICA
NOT UR CHICA
MOODBOARD/VIBE
Video Campaign
45-60 Second Video
Horizontal Format
1 Full Shooting Day
Short Session to Film Audio
Classic Vintage Color Grade
5 Images per Clothing Piece
9a - AM VIDEO SHOOTING [Virginia Key]
Jenny, Car
11a - EARLY AFTERNOON - AUDIO FILMING
1130 - LUNCH
1p - AFTERNOON - WYNWOOD, OTHER MODELS
video shots
photo shots
430p - GOLDEN HOUR VIDEO SHOOTING [Design District Garage]
ROOFTOP SCENE
530p - WRAP SHOOT
SCENE 1: OPENING SHOTS
-
Google Earth Intro
Miami
[y2k pop track]
-
Drone Shot
Lambo Top Down
[voice over begins]
-
Car Interior Details
tight
-
Camcorder Selfie Fun
3-5 quick clips
-
Jenny in Car
Mid Angle/Wide Angle
-
Close up of crop top
tight
-
Jenny Flipping Hair
mid
-
Tire Rolling into Frame
mid
SCENE 2: CITY VIBES
-
Lambo Cruising
TBD
-
Girls Vibing in the Car
Camcorder Selfie
-
Camcorder Details of Outfits
Shot by Wally
-
Camcorder Aesthetic Shots
details & vibes
-
city/car shots on camcorder
b roll
-
Text Overlay:
"Not for the tame. Not your chica."
-
Voiceover:
“This is more than a look. It’s an attitude.”
SCENE 3: WYNWOOD
-
Drone Shot
Description goes here -
Details/Aesthetic
b roll
-
Details/Aesthetic
City b roll
-
Jenny get out of car
mid shot
-
Girls get out of car after
wide shot
-
spray paint
tight details [pink, silver, black]
-
Jenny sprays the final stroke and turns to the camera with a sly grin
mid
-
reveal artwork
wide shot [girls posed by wall]
-
Voiceover: For the bold. For the unapologetic. For the chicas who define themselves.”
SCENE 4: ROOFTOP GARAGE
-
Golden hour on a garage rooftop
wide shot
-
close ups of car, girls,
[taken from first scene]
-
crop top mid logo
mid and tight
-
Text Overlay: "Confident. Playful. Fierce. Not Your Chica."
-
Voiceover: “being unforgettable isn’t just a vibe. It’s our essence. it’s NOT YOUR CHICA.”
-
Shot of Boombox
B Roll
-
Details
Broll
-
Girls Broll Camcorder
fun and close up
-
Champagne
pop & poor
-
Outfit Shots
2-3 clips
SCENE 5: CLOSING MONTAGE
- The Lamborghini’s doors closing with a sharp click.
- The graffiti wall glowing under neon lights.
- A model popping gum with attitude.
- Jenny blowing a kiss to the camera.
- Jenny and the models walking away from the camera, hand-in-hand
- as the SEXC Crop Top logo flashes one last time on the screen.
- Text Overlay: "NOT YOUR CHICA. Coming to your closet. January 2025."
[Music fades out with the sound of a spray can hiss.]
- Voiceover: “Follow us @ItsNotYourChica to claim your vibe and step into confidence.”
PHOTO POSE INSPO
