PULSE

PULSE

Date/Time: October

Location: Pulse Fitness

Photographer/Videographer: Wally IV

Test out 3 Content Pillars. Instruction, Culture, and Community

Maximize with lots of short form low production content to raise awareness and impressions

Short Form Content Plan

Skits/Funny/Culture

[Wide Ranging Reach]

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  • EXAMPLE

  • EXAMPLE

  • EXAMPLE

    "when the instructor says 5 seconds left then goes to correct someones form for 15 seconds"

  • EXAMPLE

    what is going through my mind when the pilates instructor says pulse

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  • EXAMPLE

    recreate this with real actor

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    [hook needs to have a fit woman in scene]

    then break down 3-4 benefits with number listing

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    then show a move that is popular for being brutal

Moves/Fitness

[Medium Ranging Reach]

  • EXAMPLE

    create 2-3 of these

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    create 2-3 of these

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    create 2-3 of these

  • EXAMPLE

Local Gym Family

[Local Reach]

  • EXAMPLE

    create 2-3 of these

    use different clips and post every couple weeks

  • EXAMPLE

    create 2 of these

  • quick clips interview the coaches and stitch the answers together. get authentic and fun answers.

    1. what is your favorite move?

    2. who is your favorite instructor?

    3. which move gives you the pilates shakes the most?

    4. why did you start pilates?