SWAPITOP

SWAPITOP

Date: TBD Time: 7:45am

Location: Peanut Island

Photographer/Videographer: Wally IV

Project Assistant: Brian Trefilek

Deliverables: 80 Images, 10 UGC Videos, 1 Cinematic Ad

Brand: Swapitop

MOODBOARD

Images

  • - Beach

    - Snorkel Lifestyle

    - Beach Lifestyle - walking along the beach, tanning, talking, laughing

    - Walking holding bottle

    - Holding bottles and storage separate

    - Sitting on the beach with bottle in hand

    - Sipping

    - Holding above blue water

    - Holding bottle out of water

    - Bottle in Sand

    - Sitting on the beach with storage near feet

    - Boat/Dock

    - Bottle on dock

    - Bottle on boat

    - Boat Lifestyle -sitting together, driving, laughing

    - Product Shots

    - Detail shot of lid types

    - Detailed shot of holding by handle lid

    - Sipping

    - Cheers

    - Gazebo/Camping

    - Holding with plants in the background

    - Sitting holding bottle

    - Everyone together lifestyle

  • Hot & Cold

    Bottle Surround by Keys/Accessories

    One Side pouring water & other side pouring snacks

    Bottle surrounded with baggies of snacks

    Pouring snacks into the container

    Paddle Board & snorkeler 50/50 image

    Holding bottle out of Water

  • Flip Lid

    Chug Lid

    Straw Lid

    Handle Lid

    Storage Use Cases

    Bottle Use Cases

    Color Variants

VIDEOS

  • Video 1 - Male Snorkeling // Storage Use - “Enough room for my keys, sunscreen, wallet, and seashells!”

    Put “Spit”, sunscreen, Keys into storage

    put on mask

    Dive into water

    Underwater shots

    Drinking water

    Sitting at beach

    Video 2 - // Convenience Use

    show a bottle surrounded by Keys, earbuds, cash

    snap

    show the storage lid with all the accessories gone

    someone grabs the bottle and walks off

    Video 3 - // Can your bottle do this?

    EXAMPLE

    Show other brand Bottle

    Surrounded with snacks

    Wave finger no

    Snap

    Swapitop Bottle with Storage

    Close-up of snacks in storage

    Screw on top

    Walk Away

    Video 4 - Water & Snacks // Both Uses

    Pour water into bottle

    screw on storage

    pour snacks

    walk away with bottle

    Video 5 - // Hot & Cold Use

    2 bottles next to each other. One boiling /steaming, one full of ice.

    “12 hours hot or 24 hours cold”

    Video 6 - Stop motion of top-down pouring snacks into container // Convenience Use

    Video 7 - Sip, Store, Swap // Convenience Use

    Sip Drink

    Store Snacks or Goods in Storage

    Swap the Top

    Video 8 - // Lids

    Flip Lid - Hot Beverages

    Shot of Coffee

    Sipping

    Chug Lid - Quench Thirst

    Active Scene

    Pouring Water to Quench Thirst

    Straw Lid - Cool Beverages

    Ice Shot

    Sipping

    Handle Lid - On the Go

    Screw Top

    Throw and Catch

    Video 9 - Ditch the plastic baggies - use the storage

    Top-down at the beach

    Bottle with plastic baggies of snacks around

    Snap Cut

    Swapitop Bottle with Storage

    Close-up of snacks in storage

    Video 10 - // Real Life Drink Idea // Margarita mix in the top compartment?

    EXAMPLE 1

    EXAMPLE 2

    EXAMPLE 3

    EXAMPLE 4

  • Make a video with a female model at a party scene, she will be standing and as she will be standing the background music will to start with "Swap That Top, Swap That Top lyrics and her bikini top will change colors 3 times, as she is walking, then music will stop and will rewind and narrator will say: wait, not that Top, The Swapi Top, and the actress will show the Swapi Top bottle in her hand, rap lyrics will continue and party will continue with all her party friends holding swapi top bottle, drinking from it and partying. Can show case different drinks being poured into the bottle and everyone having a great time and dancing. Scene will end with swapi top logo.